Infinity Author gets Wall Street Journal Exposure
Eugenia Francis, Infinity author of Teach Your Child the Multiplication Tables: Fast, Fun &Easy with Dazzling Patterns, Grids & Tricks!, multiplied the exposure for her books and teaching guides when she recently scored an article in the Wall Street Journal. How she accomplished this prestigious feat by sending off one (1) email to the WSJ about her retirement, is amazing.

 

The following is from an email she sent to Infinity Publishing soon after the article appeared: “The article on my career switch in my supposed retirement was published in the Wall Street Journal last Saturday, October 17, 2009. I was awake at 3:45 AM when the newspaper was delivered.

Already PayPal orders were pouring in to my website from the East Coast! As the article appeared in the retirement section, I got lots of orders from grandparents saying send me five for my grandkids! Perfect! I'm keeping an eye on my inventory. I'll let Infinity know when I need to order more books. I've also had a few Amazon orders. I imagine they too have gotten a nice bump in sales from the WSL article.

To read the article (my profile is the last) you can Google Eugenia Francis at the Wall Street Journal or click on this link: http://online.wsj.com/article/SB10001424052748703298004574457472455337390.html

This WSJ article will be HUGE for me. It puts my TeaChildMath company in the national arena, gives me additional credibility and helps me to define my brand. Through the article I might be able to attract an angel investor to help develop my other products. So how did I do this? Inspired by the WSJ feature “Profiles in Retirement,” which run 2 or 3 times a year, I emailed the editor at the end of 2008 and told him how much I liked the series. I wrote a couple of paragraphs on my story: university English instructor to children's math book writer. I also wrote of lessons learned from my entrepreneur father who built two successful companies in Mexico City despite formidable obstacles. To my surprise, the editor replied saying he liked my story  and was forwarding it to a journalist. About six months later, I was interviewed to be profiled in the next retirement segment. I immediately got my website updated and my blog up and running.

Tell your authors: why not reach out to journalists who you think would be interested in your story, your book, your career, your point of view or your expertise? All I did was send an email.”

I’ve said repeatedly that nothing ventured, nothinggained is the mantra for getting promotional exposure for your book!!! Eugenia ventured forth by simply sending an attention getting email to the editor that nicely stimulated their positive decision for her unique profile to be eventually included in the retirement section of the publication. Too often authors only focus on trying to get a brief mention of their book in the book review section. As nuts go, this is a tough one to crack. Eugenia played the human interest angle and that’s a much more compelling story than the non-news event about another book being published and released for sale.

You can gain exposure for your book by looking for non-book focused publications that would be more interested in the uniqueness of the author rather than the authored book.

 

You can read the full article here.