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Tuesday, 04 April 2006 |
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By Marcia Yudkin A decade ago, during a seminar on getting a book published, I cited the average advance from a major publisher and the average time it took to write a book. A guy in the back row did the math. "What - that's not much better than minimum wage!" he objected. A new report backs up my reply to this outraged gentleman: You'll earn more indirect than direct income from being published. According to RainToday.com's "The Business Impact of Writing a Book," a survey of more than 200 professionals who'd published at least one business book revealed: - Median direct income was $34,000; median indirect income – from more speaking engagements, ability to generate more leads, charge higher fees, close more deals, etc. - was $100,000
- 84% of authors reported a strong or very strong influence on their ability to stand out against competitors
- 63% of authors reported a strong or very strong influence on generating new clients
- 96% of authors said publishing a business book affected their professional practice either positively or extremely positively
Ready to fire up that laptop now? Reprinted with permission from The Marketing Minute, a free weekly newsletter distributed every Wednesday with a host of great concepts on creative marketing. Subscribe here: www.yudkin.com/markmin.htm
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