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Rolling Back Prices on Bulk Book Purchases by Authors |
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An increasing number of our authors are enjoying publishing success with back-of-the-room-sales (BRS) after a speaking engagement, at the conclusion of presenting a seminar based on their book or as part of doing a reading and book signing event. We have seen positive indications of more direct sales by the author happening because there has been an increase in the bulk book purchases by our authors ordering several hundred copies of their books at a time.
Therefore, on all future orders for 250 or more copies of an author’s book, the cost per book will be at the same price as their initial book order. Authors will be paid a 10% royalty on these bulk purchases which is in keeping with our standard policy of paying a royalty on each book sold – including purchases by the author. Also, in keeping with company policy we pay for the cost of regular UPS shipping on all orders for 20 or more books. All bulk book orders must be phoned into Infinity Publishing for the author to benefit from this special pricing discount.
Book marketing experts John Kremer and Dan Poynter have both been strong advocates for authors maintaining a good supply of their books on hand to facilitate purchases of autographed copies directly from the author. A book in the hands of an author ready-to-sell is more of a certainty than an order that might or might not be placed at a later time. |
