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Friday, 04 March 2005 |
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Mainstream publishers acquire manuscripts they believe can be published and hyped into popular acceptance as a best-seller. They might release 100 titles a year and perhaps only 10 to 20 of their books will make a hit on the best-seller lists. The amount of the advertising budget allocated to launch a book is in direct proportion to the level of fame and the sales history of the author. Launch budgets for first-time authors are usually proportional to the advance paid to the author to buy all rights to their book. Most of their book marketing budget is spent to bring expensive media attention to their stable of proven authors with books that have a track record to support projected profits. Bean-counters love formulas for publishing books with the ability to produce a predictable return on their investment. The timing of when their titles are allowed to go out-of-print is determined by diminishing returns as profits—and also by increasing negative returns from booksellers. |
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Wednesday, 02 March 2005 |
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Infinity’s unique Just-In-Time book publishing system makes it possible for our authors to do an updated revision or a second edition of their book at anytime. There’s no worry about what to do with cases of outdated books because there’s only an on-shelf micro-inventory that’s replenished as needed to promptly fill orders from, unlike a mainstream house that has to commit to a press-run of several thousand books... and then the publisher waits to see how well they sell before even considering doing a new edition. |
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Thursday, 02 December 2004 |
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Meet the many challenges of book marketing today and build effective awareness for your titles. Positioning your title in R.R. Bowker's PubEasy provides an exceptional means for Infinity authors to do just that!!! |
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Tuesday, 05 October 2004 |
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Just like a foot-fault can foul you out of a game of tennis, typos and glaring goofs in your published book can foul the minds of your readers. The reader’s rewarding experience enjoying your thoughtful words is suddenly marred whenever there’s a place out of word—ah, a word out of place!!! |
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Wednesday, 02 June 2004 |
Author Originated Book Publishing is the INFINITY way to Publish!Self-publishing is a costly, high risk undertaking that is labor intensive and often produces a small return for the author. There are many one-book publishers who took the time and trouble to setup a publishing house to produce and market their book only to discover that it’s not cost-effective to be a one-book publisher. The startup cost could easily exceed $30,000 to self-publish a book. |
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