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Authors Own the Copyright on their Published Books |
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Mainstream publishers acquire manuscripts they believe can be published and hyped into popular acceptance as a best-seller. They might release 100 titles a year and perhaps only 10 to 20 of their books will make a hit on the best-seller lists. The amount of the advertising budget allocated to launch a book is in direct proportion to the level of fame and the sales history of the author. Launch budgets for first-time authors are usually proportional to the advance paid to the author to buy all rights to their book. Most of their book marketing budget is spent to bring expensive media attention to their stable of proven authors with books that have a track record to support projected profits. Bean-counters love formulas for publishing books with the ability to produce a predictable return on their investment. The timing of when their titles are allowed to go out-of-print is determined by diminishing returns as profits—and also by increasing negative returns from booksellers.
Infinity Publishing never pays an advance to purchase an author’s book because the author always owns all rights to their Infinity published book. The author grants Infinity permission to publish and distribute their book in exchange for a royalty—paid monthly—on all books sold. The author is responsible for the promotion and marketing of their book; however, when a book becomes a steady seller, we want to help keep it selling by being interactive with the author’s efforts. This way we can target our book marketing budget to titles with a proven history of steady sales. |
