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Writing a book happens within a fixed time frame of months and years. However, marketing a book is a never-ending process. At Infinity, we provide the marketing direction and the author provides the marketing effort. Together, it's a winning combination! Authors are responsible for promoting and marketing their books. The two most important factors in the sale of a book are good word of mouth and a solid marketing approach. We help take care of the good word of mouth by providing buyers with a beautiful product, delivered quickly. We also help your marketing efforts with our marketing packages, personal consultations with our skilled Author Advocates, newsletters and conferences. Infinity Publishing has a vested interest in helping our authors sell more books. The more books that sell, the better it is for everyone. With over 4,500 titles in our unique book self-publishing system, it is simply impossible for Infinity to develop and implement an individual marketing plan for every title - especially given the wide array of genres we publish. As a First Amendment press, we are committed to publishing and distributing almost any book that’s legal, regardless of the topic or the perceived marketability of the book. We want to build upon what our authors know and teach them how to formulate a plan of action to sell more books through their cost-effective and targeted efforts. There are lots of people who will tell you how to promote your book, but the only one who can really make it happen is you. You're the only one who can do a book signing for your book; you're the only one who can do the radio and TV talk show; and you're the best person to sell your book to the masses. Some authors mistakenly believe that traditional book publishing houses do all of this for their authors. In reality, regardless of who the book publisher is, the authors must work continuously to promote their books. You, the author, also have the accumulated contacts of friends and extended family to build a grassroots interest in your book. They can be your greatest allies n helping you reach out to a large audience. Even if you discover that some of them aren't avid readers, they can still talk up the fact that you've just had a book published that is available for sale. If they believe in you, others will too. The first step is for you to believe in yourself!
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