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Talk Radio for Authors: Getting Interviews Across the U.S. and Canada, by Francine Silverman, Infinity Publishing, 338 pages, trade paperback $17.95, is your guide to connecting with the producers of talk radio shows through North America. Fran’s book covers both Internet and live talk radio shows, organizing 230 shows into 40 categories that highlight each show’s primary focus and the demographics of their listening audience. There is also information about show hosts, the radio stations, themes, and guest criteria. Fran’s personal opinions add a unique insight into the book promotion aspect of broadcasting today. Grassroots Marketing for Authors and Publishers, by Shel Horowitz, Infinity Publishing, 290 pages, trade paperback $24.95. I was honored to receive an Ad-vance Ready Copy of Shel’s most recent book along with his request for a blurb. Here’s what I wrote: “Grassroots Marketing for Authors and Publishers, by book marketing expert Shel Horowitz, presents a marvelous array of real world marketing efforts based on his decades of professional experience. This book will benefit every author and publisher by helping them to understand the dynamics of effective marketing to sell more books. After all, successfully selling more books is what book marketing is all about, and that’s what Shel’s book is clearly all about!!!” One of the many advantages authors have when they publish with Infinity is the opportunity to purchase any Infinity-published book at 40% off the cover price. This is the same industry-standard discount we give on bookstore orders. However, in order to receive the 40% discount, you need to phone in your order by calling our toll-free number, 877-BUY-BOOK. We hope this will result in our authors doing some cross-reading that helps to generate reviews for our online bookstore.
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