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Amazon’s new Search Inside The Book program is an improved and expanded version of their very successful Look Inside The Book program. “Very successful” is not a term to be used lightly, but it can be applied in this case because in 2005, over 70% of Amazon’s profit from all book sales came from selling niche market books. This accounts for a very wide selection of niche books focusing on unique topics being sold through Amazon to satisfy an ever-increasing interest in all kinds of niches. You can bet your bottom dollar that many of those niche books were part of the Look Inside The Book program that allow potential buyers to read excerpts of the book – just as they would read a few pages of a book in a bookstore before deciding to purchase the book. Search Inside The Book is a revolutionary new way to merchandise your books on Amazon.com. When customers search for books on Amazon.com, they may search using actual words from inside the books – not just the author, title, and keywords provided when submitting the book to Amazon – to return the best selection of books possible. With this powerful new search feature, customers discover books that may never have surfaced in previous search results. In addition to a selection of books of special interest, customers can browse sample pages and search inside a particular book to confirm that the title is just right for them. All of this helps to sell more books that are right on target to what the customer is searching for. All Infinity Publishing titles are listed with Amazon. Under the new Search Inside The Book program, submitting the book to be available for searching must be done by the copyright holder – and that would be you, the author. To submit your Amazon.com-listed title to the Search Inside program, please contact: Amazon.com / Search Inside The Book 3315 Central Avenue Hot Springs, AR 71913 This must be done by you, the author, because you own all the rights – only the rights holder is allowed to enter into this agreement with Amazon.com. Amazon recommends that you choose a shipper that provides accurate tracking and delivery confirmation, such as UPS, FedEx, or USPS Priority. Books containing sexually explicit material are not currently acceptable for this program. There is no charge for authors to participate except for the book provided by the author. Submitted books will not be returned. Please allow 6 to 8 weeks for your book to appear as searchable. For additional information about this program, please visit Amazon.com. According to Amazon, Search Inside books on the average sell 7% more than titles that are not in the program. Therefore, it is likely that you could pick up additional sales, making it worth your effort to send them a copy of your book. However, Amazon buys at a deep discount of 50% off cover and your 15% royalty is paid based on the selling price. Remember, your 30% royalty is paid on the retail price of your book when it’s ordered from www.buybooksontheweb.com. Do not be concerned about samples pages being available online. The more a potential buyer knows about your book, the more likely they are to order it and be happy with their purchase.
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